Now testing in Helsinki · iOS & Android

Your city has
stories to tell.
Go collect them.

ROAM turns Helsinki into a card-collecting adventure. Visit real locations, unlock beautifully illustrated cards, and discover the city's hidden history — one location at a time.

Register Interest → See how it works
ROAM app — collectible card unlock screen
ROAM app — map view of Helsinki locations
🧭 Limited Editions
✦ Themed Trails
❄ Seasonal Drops

How it works

Simple to play. Impossible to stop.

01

Open the ROAM app

Immediately see Helsinki's locations come alive around you — marked with trails, rarities, and seasonal events waiting to be discovered nearby.

02

Visit the location

Make your way to the location — a monument, a neighbourhood gem, a seasonal highlight. The city is your game board … but only if you are physically present.

03

Collect your card

Check-in and collect a beautifully illustrated card that tells the story of that place — hidden history, local lore, insider tips.

04

Keep coming back

Every card is a memory — and a reason to return. Complete themed Trails, earn XP and Gems, hunt rare seasonal drops. The city always has something new waiting.

POIs Limited Editions Offers Seasonal Drops

Collectible Cards

Every location. A card worth keeping.

Each ROAM card is crafted to be collectible — illustrated, storied, and unique to its location. Not screenshots. Not badges. Cards you'll actually want to collect and own.

  • ✓

    Designed with purpose

    Each card has its own artistic identity — architectural detail, natural beauty, or cultural significance rendered with care.

  • ✓

    Stories, not just stamps

    Flip a card and discover the history, the myth, or the insider tip behind the place. ROAM makes you a local.

  • ✓

    Rarities & Limited Editions

    Seasonal drops, event cards, and rare variants create real scarcity and genuine excitement when you're hunting your next card.

Trails

Themed routes through
the city.

Trails group locations into curated journeys — cultural circuits, hidden gems, waterfront walks. Complete a Trail and earn bonus rewards. Perfect for tourists and curious locals alike.

Adventure Adventure Trail collectible card artwork

Adventure Trail

From sea fortresses to island escapes — Helsinki at its most exhilarating. A trail for explorers who want the city beyond the postcard.

8 locations · 240 XP · 5 collected

Nature Nature Trail collectible card artwork

Nature Trail

Parks, shorelines and hidden green spaces at the calm edge of the city. Breathe in the archipelago air and discover Helsinki where it slows down.

12 locations · 380 XP · 7 collected

Nightlife Nightlife Trail collectible card artwork

Nightlife Trail

Converted factories, jazz basements and grand pavilions — Helsinki after dark. Follow the trail and find the city when the lights come on.

10 locations · 310 XP · 3 collected

Exploration

Helsinki is your new game board.

Use the live map to see what's around you right now — from POIs to Limited Editions and so much more! If you are within range, the pin will pulse inviting you to engage further. The city has never looked so interesting.

  • ✓

    Real GPS check-in

    Cards only unlock when you're physically there — creating authentic footfall and genuine discovery. But you can discover lots more within walking distance.

  • ✓

    Seasonal & event layers

    Summer drops, festival specials, and winter exclusives keep the map alive and players coming back year-round. Works nicely for locals as well as tourists.

  • ✓

    What's nearby

    See what's within walking distance. ROAM encourages spontaneous detours to places players would never otherwise find.

ROAM app map view with location pins and trails across Helsinki

50+

Unique locations in Helsinki
(at launch)

5+

Themed trails
(at launch)

0

Mediocre locations. Ever.

∞

New cards with every season

For Locals

If you think you know Helsinki, ROAM could prove you wrong.

You live here. But have you really explored? Helsinki locals are discovering corners of their own city they've walked past a hundred times — and finally stopped to appreciate.

Rediscover your city

Hidden courtyards, forgotten histories, neighbourhood gems you've never noticed — all waiting around the corner.

Every walk, an adventure

ROAM makes a weekend walk into an adventure. Collect cards, complete trails, beat your own records.

Exclusive local offers

Sponsored locations offer deals and surprises for players who check in. Your city rewards you for exploring it.

Seasonal surprises

Summer trails, winter drops, festival specials. There's always something new even in a city you think you know.

ROAM app — trail view
ROAM app — card collect
Helsinki is our testbed — a compact city full of hidden treasures just around the corner.
— ROAM Helsinki

Built to Scale

A new kind of city experience.
Infinitely scalable.
Powered by GameLayer.

We’re not looking to sell advertising. We’re looking for partners who see what a city experience platform can become — and want to help shape it.

A city’s official exploration layer

Work with us to make ROAM the platform your city recommends to every visitor and resident who wants to go deeper. Co-create trails, shape the content, and put your city’s best stories in front of the people who want to find them.

A branded experience, end to end

The right partner can take the platform and run a fully branded city exploration experience — their identity, their city, their community. Everything ROAM does, built around your brand.

A founding presence in something new

Be part of this from the beginning — shaping trails, content, and how the platform grows in Helsinki and beyond. First mover advantage in a category that doesn’t exist yet.

If any of this sounds like the beginning of a conversation —

Get in Touch →

Expansion

Helsinki is just
the start.

Helsinki is our home and our proving ground. Once proven here, every city with a story to tell is next.

Helsinki Stockholm Copenhagen London Amsterdam Berlin Paris Valencia Montreal New York + More Cities

Now testing in Helsinki · More cities coming soon