ROAM β€” The Platform

One platform,
infinite worlds.

ROAM started in Helsinki. A city turned into a card-collecting adventure, one real-world check-in at a time. But the mechanic β€” visit, collect, compete, complete β€” works everywhere people move and places have stories to tell.

Real GPS check-in Illustrated collectible cards Themed trails Leaderboards & competition Teams & social play Rewards & offers Seasonal & limited drops SDK & white-label ready

Concepts

Where should ROAM
go next?

Helsinki proved the concept and the mechanics work. We've identified a number of environments where ROAM could be applied β€” from UNESCO heritage trails to festival stages, ski resorts to airport terminals. Each one has the locations, the audience, and the stories. All they need is ROAM.

In Definition

Events & Live Music

ROAM Festival

Every festival is a temporary city. Stages, artists, pop-ups, and hidden corners β€” all collectible, all gone after the weekend. ROAM turns the festival map into a card-hunting adventure: driving footfall to smaller stages, rewarding early arrivals, and giving attendees something to keep beyond a wristband. Currently in the definition phase and targeting the 2027 festival scene.

Stage check-ins Artist cards Limited-run drops Sponsor zone activations Set-time scarcity
Testing β€” Helsinki

City Exploration

ROAM City

The original. A city turned into a card-collecting adventure β€” POIs, neighbourhoods, hidden history, and local offers. Scales to any city with stories worth collecting.

POIs Neighbourhood trails Local offers Tourism board partnership

Nature & Outdoors

ROAM Nature

National parks and wilderness routes where the terrain is the game board. Summits, rare flora, viewpoints, and trail completions β€” each with a card worth earning.

Trail completion Wildlife sightings Seasonal species Park authority partnership

Culture & Heritage

ROAM Heritage

UNESCO World Heritage Sites as a global collector's game. Every site visited earns a card. One app, 1,200+ sites, 170 countries.

Global collection Traveller trophy cards Cultural storytelling UNESCO partnership

Routes & Pilgrimages

ROAM Routes

Long-distance trails already have stamp culture built in. ROAM is the digital native version. The Camino de Santiago. The Via Francigena. The Kumano Kodō. Every waypoint, collected.

Waypoint collection Completion certificates Pilgrim community Regional sponsors

Culture & Institutions

ROAM Museum

Collect cards room by room, artwork by artwork. A white-label product for galleries and museums β€” a digital experience visitors actually want to engage with.

Room-by-room trails Exhibition drops White-label ready Membership integration

Sports & Stadia

ROAM Grounds

Collect a card at every ground in a league. Football, F1 circuits, NBA arenas β€” the ground-hopper culture already exists. ROAM digitalises it with proof-of-attendance mechanics.

League-wide collections Match-day specials Club partnership Season ticket rewards

Winter & Mountain

ROAM Mountain

Ski resorts with loyal repeat visitors. Collect cards at runs, peaks, mountain huts, and après venues — with seasonal drops tied to snow conditions.

Run completion Snow condition drops Après venues Season pass integration

Education & Institutions

ROAM Campus

Freshers' orientation turned into an adventure. A recurring institutional product with natural annual renewal tied to the academic year.

Orientation trails Faculty collections Campus history Annual renewal

Food, Drink & Lifestyle

ROAM Trail

Craft beer routes, wine regions, whisky distillery trails. Check in, collect the card, unlock the tasting offer. Tourism boards and producers co-sponsor seamlessly.

Producer check-ins Tasting offers Regional routes Tourism + producer co-brand

Travel & Transit

ROAM Terminal

Airports and transit hubs as layover engagement. Terminals, gates, lounges, and retail zones all become collectible. A natural loyalty integration point for carriers.

Terminal zones Lounge exclusives Airline loyalty points Retail activations

Attractions & Theme Parks

ROAM Park

Large attractions with complex internal geographies and repeat visitors who want depth beyond the rides. Zone-by-zone collection and park-wide trail completions.

Zone collections Season-pass rewards Event-day drops White-label ready

Business Events

ROAM Conference

The festival mechanic applied to trade shows β€” collect cards at exhibitor stands, keynote stages, and sponsor zones. Drives measurable footfall and gives organisers verifiable attendance data.

Exhibitor check-ins Session attendance Sponsor activations Organiser data

Nature & Outdoors

ROAM Coast

Route-based collection along a stretch of coastline β€” coves, lighthouses, marine wildlife, historic wrecks. Seasonal scarcity baked in: some cards only appear at low tide.

Coastal routes Tidal scarcity mechanics Marine wildlife Tourism board sponsorship

Competition & Social Play

More fun
when you're not alone.

Card collecting is satisfying. Beating your friends to a rare card is electric. ROAM layers competition and social mechanics on top of exploration β€” turning every check-in into a moment that matters beyond just the card.

Leaderboards,
real stakes.

Every ROAM deployment can run public and private leaderboards β€” scoped by time window, location radius, trail, or card collection. Daily sprints. Weekend challenges. Season-long rankings. The competition layer is configurable by the platform partner, so a festival can run a 3-day leaderboard while a city runs a rolling monthly one.

Scoped & time-bound

Daily, weekly, season-long β€” or locked to a single trail or event. Leaderboards can be global, city-wide, or between a defined group of friends.

Challenge mechanics

Partners can issue timed challenges β€” "first 10 to collect all Waterfront Trail cards wins a reward" β€” creating urgency and driving targeted footfall to specific locations.

Teams,
collective glory.

Players can form teams, join existing ones, or be auto-assigned β€” and every card collected contributes to the team's combined score. Colleagues exploring the same city. Festival crews competing against each other. Sports fans from rival ends of the same ground. ROAM social play creates shared stories.

Cooperative & competitive modes

Teams can work together to complete trails no individual could finish alone β€” or compete head-to-head for the highest combined score in a defined time window.

Social proof & sharing

Card collections are shareable. Rare card unlocks generate moment cards designed for social platforms. Every collectible is a social post waiting to happen.

Achievements & streaks

Personal milestones sit alongside social rankings β€” consecutive-day streaks, first-in-city to collect a rare, trail completion badges β€” keeping solo players engaged without a team.

The Platform

Built to power
every world.

Every concept above runs on the same core β€” real GPS check-in, illustrated collectible cards, trails, leaderboards, teams, and rewards. One platform. White-labelled, SDK-integrated, or fully co-branded.

White-label your world

Launch ROAM under your own brand β€” your visual identity, your locations, your card collection, your leaderboards. Every mechanic available out of the box. We configure; you own the experience.

SDK integration

Already have an app? ROAM integrates as an SDK β€” add card-collecting, location trails, and competition layers to your existing product without a full rebuild. Loyalty points and card mechanics drop straight in.

Co-branded partnership

Partner with us to launch a ROAM vertical together. We bring the platform, the mechanic, and the card production pipeline. You bring the locations, the audience, and the commercial relationships.

Powered by GameLayer

ROAM runs on GameLayer β€” 10+ years of gamification infrastructure, 1.5Bn+ API calls, deployed across regulated environments on multiple continents. The platform is proven. ROAM is its most visible consumer expression.

Your world has
stories to collect.

If you're running a festival, managing a destination, or building a fan experience β€” and you can see ROAM in it β€” let's talk.

Get in Touch β†’ ROAM Helsinki